Welcome to the Concept Page

Dear Rachel and Julian, here’s where your dream wedding starts to take shape.

This page is dedicated to inspiring your wedding weekend - from creative ideas and personalized touches to showcasing the team who will help bring it all to life.

You’ll first meet our in-house experts, and then explore our trusted external partners who we collaborate with to make your day truly unforgettable.
Rachel & Julian’s Initial Wedding Vision
Rachel and Julian, your story began long before your engagement — growing up in the same hometown, crossing paths through the same schools, and eventually finding each other again in New York City after college. What once felt familiar grew into something deeper, built on trust, romance, and a shared sense of spontaneity.

For your wedding, you imagine a celebration that feels relaxed, elegant, and quietly luxurious. Nothing dramatic or overdone — just beauty that feels intentional, effortless, and warm.

You’ll be welcoming around 90 guests to Villa Cetinale, a setting chosen for its timeless charm and calm sophistication. The villa naturally sets the tone, allowing the celebration to feel refined yet intimate.
The weekend begins with a welcome dinner on September 11th— an Italian-style evening with pizza, aperitivo, shared tables, and easy conversation. Relaxed, joyful, and unpretentious.
The main celebration on September 12th is the heart of the weekend, with the ceremony and cocktail hour taking centre stage — meaningful, joyful, and beautifully considered.

The overall style is modern and understated, with a warm “old money” feeling. Soft, creamy neutrals form the base, layered with olive green, silver accents, and subtle touches of magenta-pink. Inspiration comes from food and natural elements — figs, grapes, olives, Negroni tones — with minimal florals, candlelight, texture, and food-forward details creating the atmosphere.

You imagine long banquet tables glowing with candlelight, live instrumental music during the ceremony and aperitivo, and a DJ carrying the energy into the evening. Most guests will be in their 30s, bringing a relaxed, vibrant energy, with special care taken around comfort and accessibility for close family.

Photography will be digital and film, with a candid, documentary approach focused on real moments and emotion. Beauty remains natural, refined, and effortless.

At its heart, your wedding is about intimacy, connection, and quiet beauty — a celebration that feels personal, timeless, and unmistakably yours.

So let the planning begin...
Tuscany - Villa Cetinale
We have confirmed Villa Cetinale as the setting for your wedding weekend.
Located in the Tuscan countryside, the villa is known for its historic architecture, formal gardens, and calm, understated elegance. The atmosphere is refined yet relaxed — a place that naturally lends itself to an intimate celebration focused on connection, beauty, and ease.
The estate offers a seamless flow between indoor and outdoor spaces, allowing the weekend to unfold naturally across the gardens, terraces, and interiors, with flexibility for both daytime and evening events.
Location & AccessVilla Cetinale is accessible for international guests via:
  • Florence Airport (FLR) — approx. 1.5 hours by car
  • Rome Fiumicino Airport (FCO) — approx. 3 hours by car or around 1 hour by train, followed by a transfer
  • Naples International Airport (NAP) — approx. 1 hour by car

Accommodation for the wedding weekend has been secured across the following properties:
  • Villa Cetinale — main villa, accommodating 24 guests (including the couple)
  • Casa Stella — accommodating 6 guests
  • Cerbaia — accommodating 13 guests
Vision Description
The overall feeling of the wedding is modern, natural, and quietly luxurious.
Nothing dramatic or theatrical — the focus is on warmth, ease, and understated elegance.
Rather than heavy florals or bold statements, the emphasis is on details, textures, and food-forward elements that create an atmosphere that feels refined but relaxed, with a subtle “old money” sensibility.
Vision of the couple
Inspiration comes from natural and food elements — figs, green grapes, olives, fruit, and Negroni tones — creating a look that feels elegant, organic, and timeless.
  • Styling, Draping & Florals
  • Soft draping in milk, ivory, and creamy fabrics
  • Minimal florals, designed to feel intentional rather than abundant
  • Styling focused on food elements and natural textures
  • Silver accents and table details to add quiet elegance
Color palette & Visual Direction
The base of the palette is soft and creamy:
  • Milk
  • Ivory
  • Warm creamy neutrals
These are layered with subtle accents of:
  • Silver
  • Olive green
  • Soft magenta-pink
Floral Decoration Inspiration
Wedding Day
Photo by Kolya
Photo by Leo
Photo by Paul
Photo by Lea
Photo by Fabrice
Photo by Adam
Photo by Arnaud
Photo by Katie
Photo by Tiana
Photo by Mohd
Stationery
Printed and online materials
Ceremony
Photo location, references for decor
Cocktail Reception
Wedding Day
Photo by Jacob
Photo by Leio
Photo by Jacob
Photo by Marion
Photo by Jacob
Photo by Shifaaz
Photo by Mike
Photo by Jason
Photo by Sven
Photo by Ed
Photo by David
Photo by Hal
Music/Atmosphere
  • Instrumental, vintage-inspired music for the ceremony and welcome moments
  • Violin or harp for the walk down the aisle
  • A DJ in the evening with fun, energetic music to keep the party going
The goal is a celebration that feels elegant early on, then relaxed and lively as the night unfolds.
Reception Dinner
The bar design will feel natural and unfussy:
  • Dark wood rental bar
  • Silver-toned bar menu design
  • Vintage glassware
  • One long table
Thoughtful details include:
  • Custom matches
  • Branded coasters
  • Coordinated napkins and tabletop elements
  • A live prosciutto-cutting station as a key food moment
Cake Cutting
Cake and details
The Grand Finale
Your wedding deserves a breathtaking ending. Imagine departing in a vintage convertible under a cascade of fireworks, or sharing a last dance beneath the glow of sparklers.
Welcome Party
Pizza & Aperol
Sparkling Moments Team
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