Behind the Lens: Building Your Brand, Relationships and Business
Exclusive 1-Day
Wedding Photography Conference
Wedding Photography Conference
What is Behind the Lens Conference?
Behind the Lens is an exclusive 1-day conference designed for wedding photographers who want to take their craft and business to the next level.
Learn from industry experts, refine your communication techniques, and discover powerful marketing strategies to stand out in a competitive market. Attendees will walk away with actionable insights on building lasting relationships with couples, creating strong partnerships with vendors and scaling their businesses to secure high-end clients while charging premium rates.
Conference Agenda
Opening Remarks & Vision for the Day
Host welcomes attendees, introduces the theme, and outlines the key objectives for the conference
9:30 AM – 10:00 AM
"Iconic Editing Techniques: A Real-Time Editing Session"
Speaker: Diana Vartanova – Founder and lead photographer of Still Miracle, co-founder of Sparkling Moments, and course speaker at Wedme School
10:00 AM – 10:45 AM
Registration & Networking
Guests arrive, register, and enjoy networking with peers before the day begins
9:00 AM – 9:30 AM
Building Lasting Relationships with Wedding Planners: Your Shortcut to Elite Clients
Speaker: Natalia Dragani – Founder of Wow Wedding Planning Agency one of the top wedding planners in Italy and France
11:00 AM – 11:45 AM
Q&A with Natalia Dragani
Following her presentation, Natalia will join us for a live Q&A session, where attendees can ask direct questions about building and leveraging relationships with wedding planners
11:45 AM – 12:00 PM
Q&A with Diana Vartanova
An interactive session where Diana will answer audience questions about her process and offer tips for improving your post-production workflow and communication
10:45 AM – 11:00 PM
5 Key Growth Factors for Photographers: How to Stand Out, Secure Dream Clients, and Charge What You’re Worth
Speaker: Veronica Imasheva – Creative Director and Marketing Strategist at Wedme
1:00 PM – 1.45 PM
Q&A with Veronica Imasheva
A chance for attendees to gain deeper insights into marketing instruments and business growth, with real-life examples from Veronica’s work with premium photographers
1:45 PM – 2:00 PM
Networking Lunch
A relaxed setting for participants to connect, exchange experiences, and foster potential collaborations
12:00 PM – 1:00 PM
Panel Discussion – "Accelerating Growth: How to Progress Fast as a Photographer"
Panellists: Diana Vartanova, Veronica Imasheva
This panel will explore the key strategies and mindset shifts required to rapidly advance your photography career. From improving your creative skills to building a strong personal brand, our panelists will share actionable tips on how to achieve quick, sustainable growth in the competitive wedding photography industry.
This panel will explore the key strategies and mindset shifts required to rapidly advance your photography career. From improving your creative skills to building a strong personal brand, our panelists will share actionable tips on how to achieve quick, sustainable growth in the competitive wedding photography industry.
2:30 PM – 3:15 PM
Closing Remarks & Final Networking
The conference wraps up with a summary of key lessons learned, followed by a final chance for attendees to connect and discuss potential collaborations
3:15 PM - 4:15 PM
Coffee Break & Networking
An opportunity to recharge and continue networking with fellow photographers and industry experts
2:00 PM – 2:30 PM
Keynote Speakers
Diana Vartanova
Still Miracle is a fine art wedding photography and videography crew, created and meticulously curated by Diana Vartanova, one of Europe’s most sought-after destination wedding photographers, ranked in the TOP 30 by WedVibes for two consecutive years. Known for her work with celebrities and her artistic vision, Diana is also a co-founder and mentor at Sparkling Moments.
10
+
Years of experience
with 200+ weddings captured
+
100
Students
in workshops and seminars worldwide
Package price
15000
with a team, alone from $10000
$
Major publications
100
including Vogue, Brides, and The Times
+
Worked across UK, Germany, Italy, Spain, and France in top venues, with brand partnerships like Vera Wang, Milla Nova, and Nicole Felicia.
In this hands-on session, Diana Vartanova will guide you through her signature editing techniques, showing how to transform raw wedding photos into breathtaking, high-end images. Witness a live, real-time editing demonstration that will reveal her creative process, tools, and tips for achieving iconic results.
Key Takeaways
Techniques for creating consistent, high-quality images that resonate with elite clients
Step-by-step editing workflows for stunning wedding galleries
Advanced colour grading and lighting adjustments for premium looks
Natalia Dragani
Founded by Natalia Dragani, with over 20 years of experience in the events industry “WOW-weddings” is a unique boutique luxury wedding planning agency renowned for crafting unforgettable weddings across Italy and France. Natalia leads the agency with passion and expertise, while Vassilis brings creativity and precision to every event
20
+
Years
in the Industry
+
14
Years Specializing in Weddings
primarily in Italy and France
Wedding Agencies
20
in Europe by WedVibes
TOP
Wedding Agencies
10
on Lake Como by Wezoree
TOP
In this session, a leading wedding planner will reveal insider strategies for photographers to effectively build and maintain strong relationships with wedding planners. These partnerships can be your gateway to premium clients, exclusive venues, and long-term business success.
Award-Winning Agency: Finalists in the prestigious Wedding Awards and White Awards, recognized as "Best Destination Agency" and "Best Wedding Abroad."
Key Takeaways
Proven strategies to initiate and foster meaningful connections with wedding planners
Critical moments when photographers and planners should collaborate closely to ensure seamless weddings
How strong planner-photographer friendships can lead to consistent, high-value business opportunities and secure more bookings and referrals
Tips on becoming a go-to photographer for planners by standing out in their preferred vendor list
Launched & scaled marketing campaigns in personal growth, finance, and entertainment niches across 25 countries, directly working with top influencers and KOLs
International Go-to-market Strategist for Creative Schools and Experts
Passionate about transforming creative businesses into industry leaders
Veronica Imasheva’s lecture focuses on the key channels and strategies luxury photographers need to consistently attract ideal clients, build trust through strategic content, and create a marketing system that drives long-term business growth. Attendees will learn how to implement a sustainable plan that shortens the sales cycle and positions them as premium photographers.
Key Takeaways
How to speed up the booking process and shorten the deal cycle
Sustainable marketing strategy for 2025 that drives long-term growth and positions you as a top-tier photographer
How to create a memorable first touchpoint that captivates your ideal clients
4 Key client channels for wedding photographers to consistently draw in your
Bonuses for Attendees
All conference attendees will have a chance to participate in our "Wheel of Fortune" with incredible prizes
Exclusive Downloadable Materials
All conference attendees will receive access to exclusive downloadable resources from speakers, including: checklists, templates, and social media strategies.
Spin the Wheel for Exclusive Prizes!
All conference attendees will have a chance to participate in our "Wheel of Fortune" with incredible prizes, including:
- 3 Tickets with 30% discount to upcoming Sparkling Moments workshops.
- 1 - 1:1 Business Strategy Session with Diana Vartanova.
- 25% Off the photography course “From Pro to Top Wedding Photographer”
- 5 Memberships to our exclusive photographer community.
-30% off a 6-month membership in Wedding Photographers Community
As a special bonus for all conference attendees, we're offering 30% off a 6-month membership to our exclusive photographer community!
Nestled in the heart of Rome is a stunning venue that combines elegance and charm, making it the perfect backdrop for our elite wedding photographer conference. Surrounded by breathtaking views, this historic venue offers a serene atmosphere for creativity and inspiration
About the Venue
Via dei Gracchi, 324, 00192 Roma RM, Italy
FAQ's
This conference is ideal for wedding photographers looking to enhance their skills, build key relationships with clients and vendors, and attract premium clients to grow their business. Whether you're new to the industry or seeking to refine your expertise, you'll gain practical insights and networking opportunities to elevate your career.
The primary goal is to provide photographers with actionable insights and strategies that will help them stand out in a competitive market, communicate effectively with couples, and position themselves as premium service providers.
The conference will feature two key topics:
- "The Secrets of Communication with Couples" by Diana Vartanova, focusing on building trust and rapport with clients.
- "5 Key Growth Factors for Photographers: How to Stand Out, Secure Dream Clients, and Charge What You’re Worth" by Veronica Imasheva, covering branding, marketing strategies, and pricing for premium services.
Yes! The conference will include dedicated networking breaks, including a lunch session where attendees can connect with each other and industry experts, fostering collaboration and relationship-building.
Absolutely! Each keynote session will have a Q&A segment where attendees can engage with the speakers and ask questions related to the topics discussed.
The conference will consist of keynote presentations, Q&A sessions, a panel discussion, and networking opportunities throughout the day.
Yes, all attendees will receive downloadable materials from the speakers, including checklists, templates, and social media strategies to help them implement what they’ve learned.
Yes, there is a registration fee to cover venue costs, materials, and refreshments. Early bird pricing will be available for those who register in advance.
Attendees can stay updated by following our official website and social media channels, where we will post announcements and additional details leading up to the event.
There is no strict dress code; however, we recommend business casual attire to maintain a professional atmosphere.