Exclusive 1-Day Wedding Photography Conference
Behind the Lens: Building Your Brand, Relationships and Business
What is Behind the Lens Conference?
Behind the Lens is an exclusive 1-day conference designed for wedding photographers who want to take their craft and business to the next level.
Conference Agenda
Keynote Speakers
10+
Years of experience
with 200+ weddings captured
100+
Students
in workshops and seminars worldwide
100+
Major publications
including Vogue, Brides, and The Times
15000
Worked across UK, Germany, Italy, Spain, and France in top venues, with brand partnerships like Vera Wang, Milla Nova, and Nicole Felicia.
In this hands-on session, Diana Vartanova will guide you through her signature editing techniques, showing how to transform raw wedding photos into breathtaking, high-end images. Witness a live, real-time editing demonstration that will reveal her creative process, tools, and tips for achieving iconic results.
Key Takeaways
Step-by-step editing workflows for stunning wedding galleries
Advanced colour grading and lighting adjustments for premium looks
Techniques for creating consistent, high-quality images that resonate with elite clients
20+
Years
in the Industry
14+
Years Specializing in Weddings
primarily in Italy and France
10
20
Award-Winning Agency: Finalists in the prestigious Wedding Awards and White Awards, recognized as "Best Destination Agency" and "Best Wedding Abroad."
In this session, a leading wedding planner will reveal insider strategies for photographers to effectively build and maintain strong relationships with wedding planners. These partnerships can be your gateway to premium clients, exclusive venues, and long-term business success.
Key Takeaways
How strong planner-photographer friendships can lead to consistent, high-value business opportunities and secure more bookings and referrals
Tips on becoming a go-to photographer for planners by standing out in their preferred vendor list
Proven strategies to initiate and foster meaningful connections with wedding planners
Critical moments when photographers and planners should collaborate closely to ensure seamless weddings
Veronica Imasheva
Veronica Imasheva is a COO & Creative Marketing Director of Wedme School. With over 7 years of experience, she empowers experts to elevate their brands and attract premium clients across the globe. Clients featured in:
International Go-to-market Strategist for Creative Schools and Experts
Passionate about transforming creative businesses into industry leaders
Launched & scaled marketing campaigns in personal growth, finance, and entertainment niches across 25 countries, directly working with top influencers and KOLs
Veronica Imasheva’s lecture focuses on the key channels and strategies luxury photographers need to consistently attract ideal clients, build trust through strategic content, and create a marketing system that drives long-term business growth. Attendees will learn how to implement a sustainable plan that shortens the sales cycle and positions them as premium photographers.
Key Takeaways
How to create a memorable first touchpoint that captivates your ideal clients
4 Key client channels for wedding photographers to consistently draw in your
How to speed up the booking process and shorten the deal cycle
Sustainable marketing strategy for 2025 that drives long-term growth and positions you as a top-tier photographer
Bonuses for Attendees
All conference attendees will have a chance to participate in our "Wheel of Fortune" with incredible prizes
Spin the Wheel for Exclusive Prizes!
All conference attendees will have a chance to participate in our "Wheel of Fortune" with incredible prizes, including:
- 3 Tickets with 30% discount to upcoming Sparkling Moments workshops.
- 1 - 1:1 Business Strategy Session with Diana Vartanova.
- 25% Off the photography course “From Pro to Top Wedding Photographer”
- 5 Memberships to our exclusive photographer community.
-30% off a 6-month membership in Wedding Photographers Community
As a special bonus for all conference attendees, we're offering 30% off a 6-month membership to our exclusive photographer community!
Exclusive Downloadable Materials
All conference attendees will receive access to exclusive downloadable resources from speakers, including: checklists, templates, and social media strategies.
About the Venue
Via dei Gracchi, 324, 00192 Roma RM, Italy
For whom is this conference?
This conference is ideal for wedding photographers looking to enhance their skills, build key relationships with clients and vendors, and attract premium clients to grow their business. Whether you're new to the industry or seeking to refine your expertise, you'll gain practical insights and networking opportunities to elevate your career.
What is the main goal of this conference?
The primary goal is to provide photographers with actionable insights and strategies that will help them stand out in a competitive market, communicate effectively with couples, and position themselves as premium service providers.
What topics will be covered during the sessions?
The conference will feature two key topics:
- "The Secrets of Communication with Couples" by Diana Vartanova, focusing on building trust and rapport with clients.
- "5 Key Growth Factors for Photographers: How to Stand Out, Secure Dream Clients, and Charge What You’re Worth" by Veronica Imasheva, covering branding, marketing strategies, and pricing for premium services.
Will there be opportunities for networking?
Yes! The conference will include dedicated networking breaks, including a lunch session where attendees can connect with each other and industry experts, fostering collaboration and relationship-building.
Can attendees ask questions during the sessions?
Absolutely! Each keynote session will have a Q&A segment where attendees can engage with the speakers and ask questions related to the topics discussed.
What is the format of the conference?
The conference will consist of keynote presentations, Q&A sessions, a panel discussion, and networking opportunities throughout the day.
Are there any materials provided to attendees?
Yes, all attendees will receive downloadable materials from the speakers, including checklists, templates, and social media strategies to help them implement what they’ve learned.
Is there a registration fee?
Yes, there is a registration fee to cover venue costs, materials, and refreshments. Early bird pricing will be available for those who register in advance.
How can attendees stay updated about the conference?
Attendees can stay updated by following our official website and social media channels, where we will post announcements and additional details leading up to the event.
Is there a dress code for the conference?
There is no strict dress code; however, we recommend business casual attire to maintain a professional atmosphere.